Apple INC Term Paper Example | Topics and Well Written Essays - 2750 words

orchard apple tree INC - Term Paper ExampleJobs, Apple Inc. has undergone shakeup processes, where the main focus was made on the more profitable competencies. During the next years the lodge has pursued several acquisitions and expanded its business subscriber lines (Apple Inc., 9).Nowadays, Apple Inc. is a well-known and established technology company that offers personal communication devices, accessories, operate system software, application software and related solutions (Apple Inc., 4). It is a companys mission actually To create great things that change peoples live (Kotler and Kotler, 443). Some of the major products include iPhone, iPod, iPad, the iOS and OS X operating systems, consumer and professional software applications, iCloud, and others (Apple Inc., 4). In addition to technology products the company sells and provides its services through the App Store, Mac App Store, iTunes Store, and iBooks store (Apple Inc., 4). The company operates globally, including South a nd due north Americas, Asia Pacific and European regions. In order to sell its products the company uses integrated approach, by utilizing not only retail stores and direct sales force, but besides online stores, wholesales, value-added resellers, and third party-cellular network carriers (Apple Inc., 4).The companys total revenue has grown from FY 2013 to FY 2014 by 7%, generating $182, 795 million. In FY 2014, Apple Inc. has achieved substantial sales product in Americas, which accounted for more than 40% of the total revenues, while Europe was accounted for 25, 4% (Apple Inc., 21). More detailed revenue generation breakdown by geographical aspect is presented in Figure 1.Comparing the sales of FY 2014 with the previous FY, it is worth to mention that some products of Apple have shown strong increase (for example, iPhone product line +11,7%, Mac Product line +12,1%, iTunes +12,5%, and accessories +6,8%), while other product lines have shown weakening position