Ethnic Unbonding in South Africa Essay

Manuel Castells notion of ‘ethnic unbonding’ refers to: the gradual withdrawal certain African-Americans are undergoing, so that they no longer are a member of their initial ethnic group. ‘Ethnic unbonding’ is a process where individuals remove themselves from their ethnic groups, because they are either ashamed or humiliated to be associated as part of a stigmatized ethnic identity. â€Å"So, race matters a lot. But, at the same time, the class divide among blacks has created such fundamentally different living conditions that there is growing hostility among the poor against those former brothers that left them out. Most middle-class blacks strive to get ahead not only from the reality of the ghetto, but from the stigma that echoes from the dying ghetto project on them through their skin. They do so particularly, by insulating their children from the poor black communities (moving to suburbs, integrating them into white-dominated private schools), while, at the same time, reinventing an African-American identity that revives the themes of the past, African or American, while keeping silent on the plight of the present† Castell, M p.57. Manuel Castell raises cognizance to the fact that black South Africans are gradually disassociating themselves from their original ethnic identities. (‘Black South Africans’ refers to the non-white individuals of South Africa, those who were disadvantaged and traduced in the homelands during the Apartheid regime). These ethnic unbonding patterns were first noticed among African-Americans and now South Africans too are gradually adopting them. Citizens split from their ethnic groups to mainly better their lives, since being a part of a stigmatized ethnic group cannot ensure a successful and pleasant lifestyle. Parents want a better life for the children and they find that to live a better quality lifestyle one needs to firstly get an education. So they get a good education and become a success in life only to put their stigmatized ethnic background behind them, to avoid risking the loss of their achievements. Ethnic performances are rarely practised and individuals lose sight of where they come from. â€Å"In the last two decades, geographers have become extremely interested in the issue of ethnicity. Ethnic groups are found in essentially all societies. Ethnic groups are populations that feel a common bond and have a sense of common origin that distinguishes them from other groups. Religion, language, national origin, and skin colour are all used to various degrees by ethnic groups to distinguish themselves from others. It is estimated that the 200 or so independent countries recognized by the United Nations are made up of about 5000 ethnic groups. Increased migration of people in the last 200 years has produced a complex pattern of ethnic groups. Essentially, ethnicity is a spatial concept. Ethnic groups are associated with clearly recognized territories, either some large homeland district or some smaller urban or rural enclaves in which they are the primary or exclusive occupant. In addition, they have somehow marked these places with certain distinguished cultural signs. † (http://teacherweb. ftl. pinecrest. edu/snyderd/APHG/Unit%203/culturenotes. htm). Ethnicity is socially important. It gives certain individuals a feeling of belonging and prevents one from feeling isolated and alone. It contributes immensely to one’s core identity, focusing mostly on the construction of one’s personal identity, and in turn having an effect on the type of person an individual turns out to be in the future. It forms the basis of an individual’s structure and agency. Ethnicity also promotes national strength which can be built from the diverse cultural resources present in South Africa. It brings together a national identity. ‘Afrikaners historically considered themselves the only true South Africans and, while granting full citizenship to all residents of European descent, denied that status to people of colour until the democratic transition of 1994. British South Africans retain a sense of cultural and social connection to Great Britain without weakening their identity as South Africans. A similar concept of primary local and secondary ancestral identity is prevalent among people of Indian descent. The Bantu-speaking black peoples have long regarded themselves as South African despite the attempts of the white authorities to classify them as less than full citizens or as citizens of ethnic homelands (â€Å"Bantustans†) between 1959 and 1991. Strong cultural loyalties to African languages and local political structures such as the kingdom and the chieftaincy remain an important component of identity. National identity comes first for all black people, but belonging to an ethnic, linguistic, and regional grouping and even to an ancestral clan has an important secondary status. (http://www. everyculture. com/Sa-Th/South-Africa. html). As a result of years of racial separation and discrimination, the majority of South African citizens of which are black, have been severely ill-treated based on the colour of their skin. â€Å"A race is a population that shares visible physical characteristics from inbreeding and that thinks of itself or is thought of by outsiders as distinct. It has been used by societies to justify poor treatment of minority groups† ( http://www. sociologyguide. com/questions/ethnicity. php). For decades black people have been slandered and stereotyped by the white superior citizens, to be uncultured individuals. White people were entirely prejudiced against the black people. ‘Prejudice is a judgment based on group membership or social status. Prejudice may be formed through both individual and group influences including socialization, rationalizing through stereotypes, the scapegoating process, reinforcement of a self-fulfilling prophecy ramification of an authoritarian personality and degree of contact with minority groups.’ http://www. sociologyguide. com/questions/ethnicity. php. How black ethnic groups emerged? Being ethnic is relating to or a characteristic of a sizable group of people sharing a common and distinctive racial, national, religious, linguistic or cultural heritage. (http://www. thefreedictionary. com. ) Just like the trends in America, black citizens of South Africa formed groups based on commonalities. These people shared hardships and sufferings, as a result of being excluded from having any opportunities and privileges, by the white superiorities. The white citizens undermined the black citizens for centuries and thus blacks were forced to form close relationships with one another based on the fact that they had common deprivations. ‘Bantustans’ were formed in South Africa and these areas were wastelands of hardship. Residents of these areas were forced to deal with struggle and poverty thus leading to an increase in crime rate. People did what they could to survive. Stealing, drug dealing etc. all the forms of violence and corruption exploded from these areas. Put a group of homeless and poor people together and what do you get? Chaos. White people were aware of the disorder in the homelands and ever since then stereotypes were given to black people. What provoked ethnic unbonding? Ethnic unbonding is when individuals from an ethnic group break away from their core cultural identity and instead pursue an identity of their own. Individuals mainly do this to improve their standards of living. The stigmas attached to certain ethnic groups are undesirable and individuals are afraid of being part of these unpleasant stereotypes. Certain groups especially ethnic groups have harsh associations linked to them and for these people to improve their quality of life they need to detach themselves from their ethnic groups. The negativity one receives from being part of a stigmatized ethnic group for some is too much to handle. People want to be freed from the harmful judgements of the past, and thus completely detaching themselves from their core ethnic identity is the best way out. ‘’Race and ethnicity are central – to America, as to other societies’ dynamics – their manifestations seem to be deeply altered by current social trends. ’’ (Castells, 1997: 53). Globalisation affects people’s choices on being or not being part of an ethnic group. Westernization transforms certain cultures and moulds them into a more modernized culture, with less practices and more simplicity. Cultural identity is a victim of globalization. Culture is being altered so much by globalization and media effects that soon the culture will transform into something completely different. According to Tomlinson, J. p. 23 states that â€Å"it is fair to say that the impact of globalization in the cultural sphere has, most generally, been viewed in a pessimistic light. Typically, it has been associated with the destruction of cultural identities, victims of the accelerating encroachment of a homogenized, westernized, consumer culture. † Conclusion Ethnic unbonding is inevitable. Every single individual wants a decent lifestyle and a decent life is one with no racial, gender or ethnic inequalities. Ethnic unbonding will continue to take place in South Africa as well as the rest of the world, because the desire for one to have an improved standard of living exceeds the desire to want to belong to an ethnic area. Castells concept of ethnic unbonding is a notion unknowingly practiced amongst the people of South Africa. Castell believes that individuals belonging to certain ethnic groups are developing boundaries within themselves. However, I think that people can still live a better life and yet maintain a part of their ethnicity. Lifestyles can be adjusted so that some form of their religion and culture is integrated into their everyday life and not forgotten. Future generations might be at risk of never knowing exactly where they come from, and being clueless about their ethnic and cultural heritage. 1. Castells, Manuel. 1997. The power of identity. Cambridge, MA. Blackwell, 52-59 2. Tomlinson, John. Globalization and cultural identity http://www. polity. co. uk/global/pdf/gtreader2etomlinson. pdf(12September 2011) 3. Definitions of race, prejudice and discrimination: http://www. sociologyguide. com/questions/ethnicity. php (12September 2011) 4. Countries and their Culture – South Africa http://www. everyculture. com/Sa-Th/South-Africa. html (12September 2011) 5. THE GLOBALIZATION OF CULTURE, AND THE GEOGRAPHY OF INEQUALITY: RACE, ETHNICITY & GENDER http://teacherweb. ftl. pinecrest. edu/snyderd/APHG/Unit%203/culturenotes. htm (12September 2011) 6. Definition of Ethnic: http://www. thefreedictionary. com (12September 2011).

Consumer Preference Towards Kfc

CHAPTER-V FINDINGS SUGGESTIONS AND CONCLUSIONS Findings: This chapter is intended to summarize the findings of the analysis. The following have been observed in this study. Findings of simple percentage analysis * Majority of the respondents are male. * Majority of the respondents are unmarried. * Majority of the respondents are degree/diploma. * Majority of the respondents are student. * Majority of the person belong to the income group of less than Rs. 15000. * Majority of the person belong to the age group of 21-30 years. * Majority of the person are from single family. * The majority of the respondentsare from family having 2-4 members. The majorityof respondents know KFC by friends. * The majority of the respondents prefer KFC for taste. * The majority of the respondents are visiting KFC once a month. * The majority of the respondentsprefer chicken in KFC. * The majority of the respondents are went KFC with friends and collegeous. * The majority of the respondents are feel it li es on a main road. * The majority of the respondents are feelingthe price in KFC is very expensive. * The majority of the respondents feel the quantity provided by them is enough for their needs * The majority of the respondents are satisfied about customer services in KFC. The majority of the respondents feelthe hygiene quality in KFC is average. * The majority of the respondents feel the KFC food is good. * The majority of the respondents feel the KFC focus its image towards students. * The majority of the respondents feel that category added to KFC food became healthier is vegetables/fruits. * The majority of the respondents feel the dairy/proteins added to current KFC food is little. * The majority of the respondents feel the packaging of food products in KFC is safe. Suggestions: On the basis of the result of the study and oral discussions held with the customers, the following suggestions are made.KFC is one of the emerging chicken restaurants which is at a peak in our city bu t not all the income group people to afford it, so many fell that the price of the varieties in KFC is very high, which if reduced can be afforded also by the middle and the lower income group people. KFC is getting a good name and fame all over the world but a very familiar complaint that is emerging even now is that, they feel that the quantity i. e, the content of the dish is very less, it would be better if they provide with a little more quantity at the same rate.There has also been as issue that, it will be better if the KFC restaurant can start with home delivery which will be very useful specially for kids and the old age people. KFC can look forward in opening many retail outlets in feasible areas so that everyone in and around the city can enjoy the ‘its finger licking good’. KFC is only providing with chicken, which is a junk food. Thegeneration these days arefacing a lot of health hazards, so it would be better if they also give health and hygienic food so t hat this will this will also be a good source of profit as well as a good name. t can also increase the variety of dishes to attract the customers. Conclusion: From the study it is clear that, niche marketing an upcoming concept in India has taken up its place which can be easily studied from KFC which is a niche market. KFC has a good product as far as chicken items are concerned. But they have to increase other varieties to attract customers. And they must target the children, and one more aspect for KFC is that it must also reduce their prices to compete their competitors like McDonald, Dominos and Pizza Hut. The consumer continues to have many choices when it comes to fast food restaurants.

Amazon.Com Case Studies

Name: PRASHANTH BALAKRISHNAN Student ID: 071090070 Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS Program: CEMBA Commonwealth Executive Master of Business and Administration TMA 1: â€Å"Amazon. com†- A Business History Tutor: Prasanan P. T. Kannan Submission Date: 07. March. 2009 [pic] TABLE OF CONTENTS ChapterTitlePage 1. 0Executive Summary 2. 0Problem Statement1 3. 0Analysis of Causes 3. 1 Amazon’s Debt 2-3 3. 2 Competition3-4 3. 3 Expansion4-6 4. 0Decision Criteria and Alternative Solutions 4. 1 Reduce expenditure in inventories and better management7 in supply chain 4. Presenting a competitive edge to competitors7 4. 3 Expansionto Asia8 5. Recommended Solutions 5. 1 Technology Integration and R&D9 5. 2 Strategic Cost Analysis9 5. 3 Differentiation9 5. 4 Inventory10 5. 5 Visionary & Informative10-11 5. 6 Keep customers in the loop on everything11 5. 7 Shipping & Delivery11 5. 8 Expansion to Asia Region11-12 5. 9 Word-of mouth advertisement12 6. 0 Expand the product lines13 6. 0Appendices14-16 7. 0References17 Executive Summary The study comprises of Amazon. om which started its history by selling books and now one of the online market leaders globally not only for books but products from various categories. Company started with a mission to be Earth’s most customer centric company. In order to become the largest and convenience online store for all, there are major problems or threat being faced by Amazon. com in succeeding its mission. The major problems are Amazon facing high amount of debt, it’s less initiative in not expanding to other developed countries, and also competition from other online retailers and one tough opponent is Barnes & Nobles. Many plans of actions can be taken and some of it is; Amazon. com should decrease long–term debt by increasing expenditure on research and development, increasing word-to-mouth advertisement and good customer service. Amazon. com should also expand the five most common languages in Asian region. Focus marketing strategies on customer feedback to find out what Asian customers tend to buy and willing to spend on. Strategize new plan on improving sites to be informative and attractive as much as possible so Amazon. com should also adapt to the best technology where it can sustain as a strong innovator in ever increasing retailer market. Amazon. com also must strive to give customers the best service in shipping and delivery as it’s an important aspect in online business to out beat its entire competitors on this online industry. Problem Statement The main problem faced by Amazon. com now being an online retailer can be divided to three in overall. Amazon. com is in confronting huge debt behind their successful screen. Amazon. com is lack of expansion to other regions or Asia which be said as another big market for a huge online bookseller as Amazon. com. Another problem is the competition being faced by them with one of the tough opponent as Barnes&Nobles. Analysis of the Problem Amazon. com’s in Debt 3. 1 Amazon’s Debt One of major causes of Amazon’s huge debt is its large expenditure. In order to keep its advantageous position, Amazon has no choice but to continue to spend astronomical amounts of money on sales & marketing, research & development and general & administrative costs. (Table 1 & Table 2) â€Å"One misstep, and its love affair withy investors and sources of capital could be over. (Kimberly Weisul, 1999) †¢ Competitors Although Amazon won the battle soon after entering the online cd and music market, there are some competitions in other product lines that may be too immensely strong to beat. For example, in March of 1999, Amazon introduced an auction service. After a few months effort, its auction business performed slightly, indicating how difficult it is to challenge the giant’s eBay and Yahoo! Auctions. |Auction Sites |27-Sep-99 |Multiplier needed to equal eBay listings | |Amazon Auctions |4. 0% |15. 3 | |eBay |73. 60% |   | |Yahoo! Auctions |21. 60% |3. 4 | Source: Auction Web sites and C. E Unterberg Towbin †¢ Consumer Behavior Amazon. com is widely regarded as having one of the best management team of any internet company. However, there are some outside forces that are not easy to manipulate. Security; as the number of Internet crimes increases, customers are becoming aware of the possible danger involved in the process of on-line shopping. This security problem may not be difficult to improve since security technology is innovated quickly, but to convince customer of this is not as easy ? Etailers vs. retailers Another factor is hard to manage customer purchasing habits. Most consumers still prefer the capability of seeing a product before buying it. Additionally, the number of people buying personal computers and that of the Internet population wil l directly affect Amazon’s sale. . 2 Competition †¢ Michael Porter’s Model ? Supplier ; Amazon started to build its own distribution centers in different locations and moving the products directly form the factory rather than from other distributors such that Amazon can lower its marginal costs. (Chao Janice C. Rice, Brandi S. Dec 8, 1999) ? Consumers ; Amazon. com continues to spend a lot of money in advertisement to reach customers as well as to increase customer awareness of eCommerce in general and brand name in particular. (Chao Janice C. Rice, Brandi S. Dec 8, 1999) ? Substitutes; The Substitute of eCommerce, the traditional retailers, is still more attractive than the Etailers. For example, we as consumers more than likely would rather go to the bookstore and browse through a book before we buy it. (Chao Janice C. Rice, Brandi S. Dec 8, 1999 ) 3. 3 Expansion †¢ Lack of Spanish website version (Latino and Hispanic Americans are the fastest-growing online ethnic group) †¢ Amazon. com is very less popular or it can said there are people without knowing the existence of Amazon. om †¢ Website is not more expanded with more languages options where currently there are options only for Canada, United Kingdom, Germany, Japan, France and China (www. amazon. com) Competition with Barnes& Nobles Amazon. com Weakness ? Difficulties of handling large number of customers ? Limited operating history ? Security awareness ? Low margins in the sector ? Risk of introduction of wrong new categories which could damage company’s bra nd ? Company’s offered free shipping might affect future financial outcome ? Certain products (high volume/weight) have high shipping costs which could confront with local offline retailers Threats ? eBay, Barnes & Nobles, and Wal-Mart ? Population segment not targeted to on-line sales due to their lack of internet access ? Weak economic performance of Germany and France in the last year ? Competition will increase due to the low barriers to entry in the market: offline companies are coming online ? Heavy investments in Partnerships (Dustin Nadeau & Donatas Sumyla. April 2006) Barnes and Nobles and Amazon. com are competing, but both stores and other online stores recognize what works and are studying one another – often duplicating one another’s business strategies. This has resulted in them having more similarities than differences and it helps the consumers find similarities across the Web such as; †¢ When a description of an item is given, Amazon and Barnes and Nobles both place the shopping cart option prominently displayed to the upper, right portion of the screen. This makes it very efficient and useable for the viewer and they do not have to search around the page for this button. (Clementina Imobhio May 5, 2001) †¢ In pricing, both Amazon. com and Barnesandnobles. com display the average price or their items above their own discounted rates so that the users feel as though they are saving money. (Clementina Imobhio May 5, 2001) †¢ Both sites are â€Å"Flexible†, there is an option of buying things at a later date and placing them in the shopping cart temporarily. This option is called the wish list and it is displayed just beneath the â€Å"Add to Cart† button. Users can access this saved information and acce ss it on their next visit. (Clementina Imobhio May 5, 2001) †¢ Both sites offer â€Å"Security† that provides safe shopping, privacy and efficiency by requiring customers to join as members at a certain point during a transaction. Membership is free and requires an email address, full name, home address and phone number. It allowing customers to maintain an order status and helps provide a history of what they bought. (Clementina Imobhio May 5, 2001) †¢   Both sites are very â€Å"Scalable†, allowing for a huge selection of items to be added to the product catalog or taken away. A Field size is accommodated in the database. (Clementina Imobhio May 5, 2001) 4. 0 Alternative Solutions 4. 1 Reduce expenditure in inventories and better management in supply chain ? Use increased income to pay down long-term debt ? Keep operating costs low (efficiencies of scales) ? Increase expenditure on Research & Development arena ? Strategic cost analysis ( WOU , MIS notes) ? Determining Differentiation ( WOU , MIS notes) 4. 2 Presenting a competitive edge to competitors †¢ Create more expertise in marketing and more product launches compared to competitors; †¢ Do a more through research on the customers needs and come up with something new that has its own brand and establishes as only Amazon. om could have the product. (Sujan Sarkar. April 23, 2007) †¢ A new Strategy on only books should be brought up in order to outcome one tough opponent as Barnes & Nobles. For example, Amazon. com’s booth’s can be set up in country sides where there is no access for Internet and give knowledge to country people that there also business through online. This is because; giving more exposure and awareness to people might be a business opportun ity as well. †¢ Product review information; Customers would have n a clear description, synopsis and other customer’s review on the book as it gives a clear rating of the book and there won’t be any sort of disappointments for them after purchase. 4. 3 Expansion to Asia †¢ Create different website versions based on the five most common language in Asian region †¢ Focus marketing strategies on customer feedback to find out what Asian customers tend to buy. †¢ Word of mouth advertisement (Onder Savas Devrim Dirik. January 9, 2003) †¢ Continue expanding its product lines 5. 0 Recommended Solution & Implementation 5. Technology Integration and R&D Amazon. com should increase expenditure in the research and development arena. We believe that Amazon should prepare itself for additional telecommunications implementations such as high speed internet and network security. These types of implementation, though representative of considerable R&D costs, ar e probably most significant factors that etailers must prepare for near future. As users, connections increase in speed, any delays on the part of the etailer they are connecting to will become obvious and less tolerable. Amazon can stay ahead of the pack by preparing a unique and comfortable interface for the users. 5. 2 Strategic Cost Analysis Amazon. com should also use Strategic cost analysis process where identify the firm’s value chain, diagnose the key elements that drive the costs of each value activity, identify competitors value chains, develop a strategy to lower relative costs by controlling cost drivers, ensure that any cost reduction does not erode differentiation in service and test the cost reductions if its sustainable in the end of the analysis. . 3 Differentiation They should also consider by costs by determining Differentiation where the process goes as determine who the real buyer is, identify buyer’s value chain and put in rank order the buyer’s reason to purchase, asses the current potential sources of diffentiation, identify the cost of these resources, design a value chain to maximize value relative costs, test for sustainiablity and reduce costs in activi ties that do not affect the chosen forms of differentiation. 5. Inventory; There are programs built to be extremely user-friendly, and most offer great support along the way of usage for online businesses to maintain the book database. Amazon should invest in software to best highlight and maintain the data on the site and importantly back up systems. Keep inventory accurate and up to date; This is also an important aspect that Amazon can out beat its competitors with as this is first step towards building a long-term relationship with that customer. Inventory of the books stock-out and sold out will be kept up to date on the site. 5. 5 Visionary & Informative A picture is worth a thousand words; Uploading pictures by decreasing explanations or descriptions could attract customer’s attraction and curiosity in exploring the book. Somehow it boosts up sales compared to other online booksellers who give attention in words. Product Review Information; In case of books, editorial reviews are provided by the company and it applies for all books. Customers can also rate each other’s review. A rating is placed against each review so that customers can decide whether to read or not based on that. Most online booksellers do not include this but they display the customer’s satisfaction on the delivery service provided by them which is less important to boost up sales. People out there want to pay you for your books; Amazon should use own merchant service account or a service offered by a listing site, make sure that customers can buy books quickly and painlessly with a credit card while you have them on the brink of finalizing said purchase. Don’t judge a book by its cover; First impressions are lasting impressions. When a customer receives the book they’ve ordered, make sure the first thing they see is a product and package that you are proud to have supplied by using use clean, new boxes without writing (or envelopes for low-cost paperbacks) for shipments. Customers will be expecting an excellent service but if its vice versa then they are chances for them to switch to other online retailers. 5. 6 Keep customers in the loop on everything; Amazon should update the status of order to customers on the order made and also keep them in loop by e-mail the listing service directly with questions about their orders and keep updating the latest events and new stocks of books through emails. 5. 7 Shipping & Delivery Follow-up; After shipping out an item to the customer, Amazon should send them an e-mail a day or two after expecting that they’ll receive their package, asking them if they’ve received it and are satisfied, and reminding them that there customer rep are there to help should they have any questions about their order. This is also a great time to remind them that you have similar items in stock or to offer them a coupon towards future purchases. 5. 8 Expansion to Asia Region Amazon should strive to expand its expertise to Asia region as well as high potentials are there which huge population. Education is becoming one important aspect in Asia and lack of important reference books are always a problem in many parts of Asia. It should diversify its marketing capability in Asia too to capture the market. Amazon is very less popular in Asia regions. Amazon. om should take Asia to consider for its business expansion. Amazon could also diversify its marketing and research ability to expand mostly to the developed countries of other territory. In order to grow big and always sustain in the market and competition, Amazon should takes this sort of steps to expand. International Sites; Amazon. com has got an added advantage of international sites on Canada, United Kingdom, Germany, Japan, France and China. All about what the customers have to do to browse the site with their language is by clicking to their national site. For example, if you clink Japan, immediately the whole website will change its descriptions and instructions into Japanese language. This is not at all applicable for a customer in Malaysia or any other regions of Asia. It should expand and add more languages options in its site to accumulate its customers. Giving customers what they want is also one strategy not all online business can do but if this can be proven in Amazon’s case then it have all the potential to be the one. 5. 9 Word-of mouth advertisement Amazon also should increase its word-of mouth advertisement. This might seem odd for an industry leader to rely upon such a quaint tactics as this, but we truly believe that in the world of Internet this is a powerful tool. We are quick to visit sites that our friends identify as being fabulous, and Amazon might capitalize on this by rewarding its customers who can reel in a new prospects. 6. 0 Expand the product lines Amazon should expand its product lines. Given’s Amazon’s vision and its unique position in the etailer industry, the cost associated with entering new markets is significantly lower than that of its competitors. There is no reasons to let this advantage slip away unused. Conclusion In order to stay focus on business Amazon. com has various ways and strategies that can be implemented with proper organizations communication networks. Financial reports should be reviewed annually and quarterly if necessary to come up with decisions whether to boost up sales or to maintain on a certain criteria for the wellness of business. Amazon. com also should have a frequent customer feedback program where they could exchange view on the services and products most desired to be acquired online by customers. Top level management meetings should be initiated to assure goals are achieved. A proper corrective action should be determined after the first year if annual objectives weren’t accomplished. However there are difficulties and competitions to overcome, and how companies attack these difficulties will separate the winners form the losers. Appendix |AMAZON. COM, INC. HISTORICAL INCOME STATEMENTS | |(in millions, except per share data)(quarterly information unaudited) | |Amazon. com Investor Relations | | | | | | | |Calendar Years Ended – December 31, | | |2008 |2007 |2006 |2005 |2004 |2003 |2002 | |Media |   | $ 5,350 | $ 4,630 | $ 3,582 | $ 3,046 | $ 2,589 | $ | | | | | | | | |2,270 | |Other |   | 448 | 326 | 263 | 222 | 130 | | | | | | | | | |110 | |International |   |   |   |   |   |   |   | |Media |   | 5,734 | 4,612 | 3,485 | 2,885 | 2,513 | | | | | | | | | |1,780 | |Other |   | 94| 57| 20| | | | | | | | | |8 |2 |- | |Consolidated |   |   |   |   |   |   |   | |Media |   | 11,084 | 9,242 | 7,067 | 5,931 | 5,102 | | | | | | | | | |4,050 | |Other |   | 542 | 383 | 283 | 230 | 132 | | | | | | | | | |110 | Table 2- Source; www. amazon. com (Investors Relations) |Total U. S. Home, Work and University Locations, Unique Visitors (000) | |Source: comScore Media Metrix | |Rank |Property |Unique Visitors |Rank |Property |Unique Visitors | | | |(000) | | |  (000) | |   |Total Internet : Total Audience |191,863 |   |   |   | |1 |Google Sites |151,010 |26 |Target Corporation |28,628 | |2 |Yahoo! Sites |146,131 |27 |Time Warner – Excluding AOL |27,209 | |3 |Microsoft Sites |125,568 |28 |Weatherbug Property |26,944 | |4 |AOL LLC |108,441 |29 |Bank of America |26,322 | |5 |Fox Interactive Media |90,510 |30 |United Online, Inc |26,048 | |6 |Ask Network |74,742 |31 |Gorilla Nation |25,585 | |7 |eBay |72,160 |32 |AT&T, Inc. 25,574 | |8 |Amazon Sites |64,768 |33 |Answers. com Sites |25,563 | |9 |Wikipedia Foundation Sites |62,737 |34 |Demand Media |25,447 | |10 |FACEBOOK. COM |57,232 |35 |CareerBuilder LLC |24,750 | |11 |Glam Media |55,293 |36 |Everyday Health |24,717 | |12 |Turner Network |54,877 |37 |Shopzilla. com Sites |24,097 | |13 |Apple Inc. 54,194 |38 |Photobucket. com LLC |23,928 | |14 |CBS Corporation |53,539 |39 |WordPress |23,730 | |15 |New York Times Digital |49,110 |40 |Real. com Network |23,359 | |16 |Viacom Digital |46,510 |41 |Expedia Inc |22,703 | |17 |Weather Channel, The |40,056 |42 |JPMorgan Chase Property |22,399 | |18 |craigslist, inc. 39,437 |43 |Mons ter Worldwide |22,244 | |19 |AT&T Interactive Network |38,184 |44 |Gannett Sites |21,829 | |20 |Adobe Sites |35,315 |45 |WorldNow – ABC Owned Sites |21,586 | |21 |Comcast Corporation |33,940 |46 |WebMD Health |21,185 | |22 |Wal-Mart |33,513 |47 |iVillage. com: The Womens Network |21,002 | |23 |Superpages. com Network |32,558 |48 |NBC Universal |20,974 | |24 |Verizon Communications Corporation |32,412 |49 |WhitePages |19,351 | |25 |Disney Online |30,345 |50 |ESPN |19,266 | Table 3; Media Matrix; http://www. comscore. com References 1] Chao Janice C. Rice, Brandi S. Dec 8, 1999 http://www. rhsmith. umd. du/faculty/jbailey/ents630/amazon. pdf 2] Dustin Nadeau & Donatas Sumyla. April 2006- Amazon. Com Inc 2004. (Accessed Feb 20, 2009) 3] Clementina Imobhio May 5, 2001 – E-Transaction: Shopping Carts Comparison (Accessed Feb 20, 2009) 4] Paul Larson. February 14, Amazon. com – Motley Fool Research, Stock Report http://www. fool. com/search/index. aspx? go=1&site=USMF &q=amazon. com (Accessed Feb 16, 2009) 5] Onder Savas Devrim Dirik. January 9, 2003 – Informat? on Management (Accessed Feb 16, 2009) 6] Strategic Analysis of Amazon. com (Accessed Feb 19, 2009) 7] www. wikinvest. com/wiki/E-Commerce, (Accessed Feb 20, 2009) 8] www. ikinvest. com/stock/Amazon. com_(AMZN), (Accessed Feb 20, 2009) 9] www. wikinvest. com/stock/Barnes_%26_Noble_(BKS), (Accessed Feb 20, 2009) 10] Sujan Sarkar. April 23, 2007 – Amazon vs. Barnes & Noble: www. santarosa. edu/~ssarkar/cs66sp07/fprj/abn. htm (Accessed Feb 16, 2009) 11] Table 1- Source; www. amazon. com (Investors Relations) (Accessed Feb 17, 2009) 12] Table 2- Source; www. amazon. com (Investors Relations) (Accessed Feb 17, 2009) 13] Table 3; Media Matrix; http://www. comscore. com (Accessed Feb 17, 2009) ———————– AMAZON Supplier New Entrance Substitute Consumers

Regarding a Vision Assignment Example | Topics and Well Written Essays - 250 words

Regarding a Vision - Assignment Example Support for the creation of a vision and strategy recommendation of Kotter, 1996, can be seen in the needs analysis component of the needs assessment life cycle stage of Haddad, 2006. Haddad, 2006 starts off with calling for the identification of urgent business and organizational objectives, which is not so different from the creation of a vision advice of Kotter, 1996. The remaining five components of the need analysis component in essence provide the means for developing a strategy for managing the change process (Haddad, 2006). According to Kim and Mauborgne, 2003, p. 4, â€Å"in any organization, once beliefs and energies of a critical mass of people are engaged, conversion to a new idea will spread like an epidemic†. What are the beliefs that the authors are talking about. In essence it is the new vision for the organization. In addition, their tipping point leadership concept of cognitive hurdle, resource hurdle, motivational hurdle, and political hurdle are guiding posts for the development the appropriate strategy for the change management process (Kim & Mauborgne, 2003). My ideas are rather more simplistic. I am in tune with what Kotter recommends. The change process involves a group of people heading off in a new direction. Therefore the first essential is where the group is headed to and that is the vision. Now there is the question on how to get there in the easiest way, without losing some of the group. The strategy is the answer to this

Crime Prevention Strategy Essay Example | Topics and Well Written Essays - 1500 words

Crime Prevention Strategy - Essay Example d finally coming up with actionable strategies for dealing with the crime problem, to be recommended to the Tucson Police Department and all leveraging the SARA model as the overall framework for the exercise (Center for Problem-Oriented Policing, 2013; Hoffman, Legosz, and Budz, 2005; City of Tucson, 2013). The City of Tucson Police Department details incidences of major crimes in the city over a period from 1997 to 2001 and breaks down statistics for different crimes. The plots reveal a general downward trend in incidences of crimes from homicides to arson to and robberies, with some crimes peaking in some years and some in other years in the early part of the last decade, with the exception of drug-related crimes, or so-called â€Å"Narcotic Drug Law Cases†, which have been relatively sticky and persistent over the observation period, varying over a relatively narrow range and generally being intractable from 1997 all the way to 2011, with the rates actually peaking and the n returning to 1997 levels in the intervening period of time. This is the chosen crime problem for the purposes of this discussion. It is worth noting that as of 2011, the incidence of such crimes is recorded at about 1,000 per 100,000 persons living in the city, an uptick from the 900 per 100,000 persons recorded in 1997 (City of Tucson, 2013b, p. 8). II. Discussion A. The Crime Problem, Qualitative and Quantitative Measures The plot below details the occurrence of the narcotic drug law crime problem in the city of Tucson from 1997 to 2011, as earlier mentioned, showing the relative stubbornness or persistence of this crime problem over time (City of Tucson, 2013b, p. 8): Graph Source: City of Tuczon, 2013b, p. 8 In the plot above, one can see that from 1997 to 2011, there was a considerable uptick in the drug crime problem in the city, with the last set of figures from 2003 to 2011 seeing the city facing a seesaw battle with the problem over time, and with the rates stubbornly hig her compared to the rates that were recorded in the latter part of the last century (City of Tuczon, 2013b), In contrast to this crime problem, the city seems to have fared better battling other crimes, which as can be shown from corresponding plots have been on downward trends after peaking at various points in the intervening years from 1997 to 2011. From a strategic point of view, there is value in further examining this problem in hopes of helping the Tuczon Police Department deal with the stubborn drug problem and improve the statistics in line with the progress that has been made dealing and briging down the incidence of other major crimes (City of Tuczon, 2013). From the field, we are able to get qualitative counterparts to the drug statistics provided by the police department above. One can classify the drug problem in Tucson as consisting of two main parts, one having to do with prescription drug abuse, which has the aid of health care workers in some cases, and one having to do with the trade in illegal substances such as crystal meth, which

Land Law Contentious Situations Case Study Example | Topics and Well Written Essays - 1500 words

Land Law Contentious Situations - Case Study Example The best course of action is to have the sellers remove the rubbish. This will enable the company to begin operating with a clean slate. The rubbish must be coming in the way of cleaning up the premises. It has to go and the sooner it is gotten rid of the better. In case the seller obliges the buyers and gets rid of the rubbish, it is fine. In case the seller prevaricates or even declines to oblige the buyers, then the buyers have little option other than taking legal action or clear the rubbish themselves. In the instructions, there is no mention of the conditions under with the land was purchased. In the absence of the conditions under which the property was purchased it is not possible to give a clear answer. Generally when a property is purchased the buyers make an appraisal of the things that are there on the property premises. When a company buys land and buildings, it is mandatory to have a complete list of the buildings and the men and material within each of those buildings. It is not possible to make changes or modifications without this list. ... It is not possible to make changes or modifications without this list. Even if the purchasers are intending to make changes in the buildings to cater to their field of operation, it is necessary to get such a list so the purchasers have a clear understanding of the contents in each building and where they need to make changes. In the present circumstances, there is no such information. It is hoped that the company has not made the complete payment. If there is any balance in the payment to be made, it is easier to get the sellers to carry out cleaning operations and also make needed restorations.  

Past exam papers Essay Example | Topics and Well Written Essays - 750 words

Past exam papers - Essay Example As such, amount of firm effort is determined by market, not an entrepreneur. The market determines the level of effort needed in an enterprise and, therefore, the quality and determination of the person operating a business is affected by the effort observed. If the entrepreneur realizes that putting much effort will result into more output, then they will design a manager contract that requires the manager to be energetic and put more effort. If the effort is not much needed, then the entrepreneur will design the contract, which puts less pressure on the manager. a) Fair insurance has zero net payoff, that is, the total amount of premium, which is paid by the client, is equated to the expected value of compensation that would be received. A full insurance pays compensates the insured with a payment that is equal to the harm which is caused by the risk insured against, that is, it leaves the insured as well off as they would have been if the risk insured against did not occur. b) Full and fair insurance is given only in the event that the insured knows the degree of their risk. Both low and high-risk person knows whether the insurance is fair by comparing the level of their risk with the premium charged and the amount of compensation expected. c) Equilibrium occurs when the insured person and the insurance companies have the same information regarding the risk to be insured. When an insurance company fully understand the extent to which the client is exposed to the risk and the insured understands the extent to which the insurance company will cover him/her if the risk occurs. a) The EUT holds that after satisfaction of certain axioms, the subjected value that is associated with the gamble will be equal to the expected outcome valuation. The independence axiom regards well defined preferences and makes the assumption that when two gambles are

Adult Educator Essay Example | Topics and Well Written Essays - 1000 words

Adult Educator - Essay Example It is true that being an adult educator is an extraordinarily diverse job marked with different forms of work domains and different kinds of institutions. Research has it that there is a greater degree of informal learning. In fact, from the researchers, eighty percent of all we learn is acquired informally (Usher et al, 2007, p.99). Conversely, only twenty percent of the learning process takes place in the learning institutions. In this case, teaching done in the institutions is given the bigger attention. This follows that, this is the section of learning which involves adult students that can be influenced by using combined forms of learning. What strengths propel one to be an exemplary teacher of adults? First, it is obvious that knowledge is a prerequisite quality for a good teacher. In addition to the professional knowledge, it is noteworthy for the tutor to consider enlarging his/her general knowledge on culture, humanity, society, methodology, psychology, politics and history . This will in turn, serve to boost the effectiveness in providing what the students need to know. In addition, this knowledge places the teacher in a good position to deal with the student’s curiosity and satisfy their diversified requirements. Devotion and passionate love for students are another quality that a skilful teacher needs to have. In general, the adult student exhibit diverse behavior. Consequently, the teacher must be well acquainted with methodologies of handling the students in gentle and loving manner. Paying scrupulous attention to the students and knowing how to keep calm in any situation is imperative at this point. This will help much when giving the students advice and help them realize where they have gone wrong to realize positive change. The only perfect and absolute trait of all good teachers is being reflective. This is so, as without it none of the other characters fully attains its goal. It has been observed that an outstanding teacher is required to think and reflect on their classes from time to time. In addition, the teacher gets so concerned over their students, methods of teaching and even materials used to teach. Following these, comparisons are made and contrasts drawn. The distinctions and parallels will be highlighted with respect to reviews and restoration. This works to ensure one keeps connected with the teaching and learning process. A respectable adult teacher should be comfortable with not knowing. This is a case where one is required to be honest about the dilemmas that cannot be solved immediately. This is notable as one is dealing with mature minds that require honesty. A teacher is expected to live with the dilemma for a while, while trying to come up with the solution (Usher et al, 2007, p.74). Another notable attribute is the ability to enjoy the work and students in class. This character serves to build up motivation and creativity and avoid burnout. Workings within the right parameters will help avoid making students feel irrelevant, misunderstood, or left out. Here, close observation, carefully evaluation, and acting on the finding are indispensable. Finally yet importantly, is the drive to inspire the student’s passion to undertake a study both under the guidance in class and out of class on their own? This quality is highly appreciated owing to its undeniable value. This is of enormous benefit, as class work does not sufficiently provide all the required knowledge; therefore, an excellent teacher succeeds to motivate students to carry on their active and successful self-study at home. Obviously, teaching students on how to do their study independently, resourcefully and successfully is something that every teacher should strive to realize. In what

Philosophy about Personal Worldview Essay Example | Topics and Well Written Essays - 1250 words

Philosophy about Personal Worldview - Essay Example My view of personhood with us as constructs made as models of God, not separated from the divine, it assists in developing a type of leadership that is supportive and caring. There is a concept in management called transformational leadership where the individual leads by inspiration, charisma, as a teacher and one who tries to gain loyalty. This is my preferred leadership style as it satisfies many of the rights versus wrong concepts laid out by the divine in many holy texts, but also helps develop others to have these same characteristics that the divine would find acceptable. By being a role model that inspires others, I believe I not only improve my standing with the divine but provide a lasting impact on human history by changing minds in the community.   Deming (2002) says that 85 percent of all failures in business are due to management incompetence or failure to lead. This is a profound statement that would seem to justify the need for transformational to ensure loyalty is gained by others so that the organization can thrive as a system of interdependent individuals. Loyalty is gained through these practical and fair behaviors of treatment toward others. It would seem, to me, that a business leader must abandon some of their self-serving, political objectives in favor of assisting and developing others in order to have a successful organization.This might be, in my opinion, and based on theory, the best way to ensure that the organization does not experience significant failures stemming from a single individual.   ... w is a commitment, a fundamental orientation of the heart, that can be expressed in a set of suppositions (either true or false), that we hold about reality† (Sire, 2009, p.20). Thus, my somewhat unjustified view of death and some other elements of the reality of God and the universe are supported by Sire (2009) who illustrates that worldview can be based on fiction. However, after spending many years trying to consider the realities of death and life, it seems that my worldview is, at least, logical based on the seemingly arbitrary attitude of God about the constant instances of death across the world. I believe it is because of the joy of his re-emergence in society that it is possible, as mentioned by Sire, to know nothing at all. There is a saying in community that God works in mysterious ways and it would certainly seem so. Those who look at the world and see heartlessness, selfishness and other hardships could certainly be justified, if they have faith in the divine, to s uggest that God is indifferent and, perhaps, even a bit callous to allow these situations to occur. However, I believe that the depth of his purpose will ultimately be revealed to all of humanity so that everyone with a mind to discern and a heart to feel will understand its constructs and ultimate intentions. Thus, my worldview is one of hope in the midst of the insensible and irrational in which divinity will ultimately provide for those who find a place for him in their hearts and try to abide by his precepts. We learn right and wrong from religious doctrine and thus we are free-minded, autonomous beings given the chance as to compliance or to disobedience that will determine our long-term fate in destiny and as a part of the broader universe. This is my understanding of personhood as it

Comparison of the TV Bra for Living Sculpture and the Olympia Essay

Comparison of the TV Bra for Living Sculpture and the Olympia - Essay Example Comparison of the TV Bra for Living Sculpture and the Olympia Art will always remain part and parcel of life. It has been there since time immemorial and there are several household names that are known for various pieces of art. The Olympia and the TV Bra for Living Sculpture are such pieces of art that have brought some form of controversy in the subject matter that they have and will be the focus of discussion in this paper. The Olympia was done by Edouard Manet, a French painter in 1863. This painting caused such uproar when it was presented at the Salon in 1865 and the authorities at the Salon were forced to put it further up and put two armed guards to prevent the painting from being damaged by the public. The painting encompasses a reclining nude woman being tended to by a black maid while a black cat is on the far right of the bed where the woman is lying gazing rather mysteriously to the viewer of the painting. The TV Bra for Living Sculpture is a piece of work done by Nam June Paik in 1969 and is found in the Walk Art Center. It is made of video tubes, television, rheostat, Plexiglas boxes, vinyl straps, foot switches, cables and copper wire. All these were connected to resemble a bra, which is a pi ece of cloth used by women to hold their breasts in place. According to Salter, p.116, it is used to portray how electronics can be humanized since it entails the use of a TV as a bra; a bra is something that is considered intimate to the female human being, and it is so unlikely that a TV can be used as a bra. That being, the idea was to stimulate the fantasy of finding a new, imaginative and humanistic use of technology. Both artists, Edouard Manet and Nam June Paik are renowned artists. This is mostly due to the style of art that they engage in, for example, Manet was known for a series of paintings featuring naked women such as the Le Dejeuner sur I'Herbe. On the same scale, Nam June Paik did a number of electronically inspired arts throughout the 1960’s such as the TV chair, Opus paintings, TV cello and TV garden among others (Smithsonian American Art Museum, p.2). All these pieces of art encompassed electronics being portrayed in a unique way. While the Olympia is made of oil paint the TV bra for living sculpture is made of various electronic devices such as copper wires, cables, switches and a TV screen. These two pieces have different materials but this does not make them any less desirable. The Olympia measures 130.5 by 190 centimeters and Manet used strong brush strokes which many people considered to be unfashionable at that moment since it was the kind of painting that little children used to practice their painting skills (Courtesans, p.1). The painting has a great contrast between the dark part that is on the background and the lighting on the foreground. The lighting gives focus to the woman lying on the bed as opposed to the other components of the painting such as the maidservant that is serving the lady as well as the cat that is on the bed (Courtesans, p.1). This serves to give the painting a desirable effect in addition to contributing to the thematic concern of the paint. The composition of the Olympia is not very different from oth er pieces of its time. However, the only unique aspect of its composition is that Manet took what was a classical composition and put it in a contemporary setting that could be referred to everyone else (Wallace, p.1). This was achieved by the use of the woman of a common origin bringing a sense of immediacy to the painting. On the other hand, the composition of the TV bra for living sculpture is rather unique since it encompasses the use of modern

Ethnic Conflict Essay Example for Free

Ethnic Conflict Essay 2. Discuss the effect that modernization has had on ethnic identification and ethnic conflict. The effect modernization has had on ethnic identification and ethnic conflict is not a great one. Early modernization theorists, who were quite optimistic about the positive effects of literacy, urbanization, and modern values, clearly underestimated the extent to which these factors might mobilize various ethnic groups and set them against each other (Handelman, 2011, p. 113). Modernization challenged traditional religious, national, and tribal identities by undercutting traditional ethnic practices and values. A huge part of current modernization is globalization, which pose an even greater challenge. The long-term effect of the expanding â€Å"world culture† advanced by globalization are not entirely clear (Handelman, 2011, p. 114). Globalized culture can create a backlash and increase tensions between neighboring communities as not everyone can ethically identify with each other. 3. What are some reasons that might explain why major civil strife related to ethnicity has declined in the last 10-15 years? Some reasons that might explain why major civil strife related to ethnicity has declined in the last 10-15 years are statecraft, constitutional arrangements and external intervention. In addition, the transition to a democratic government has aided in the decline. Faced with common critical environmental, social and economic matters for the previous 10 to 15 years, different ethnic groups came to what socialist have called a culture of accommodation. Accommodation is the practice which contradictory groups make a mindful attempt to make working arrangements with in them which then suspend the conflict and make their relations more acceptable and reduce wasteful energy.

Analysis Of Crooks in Of Mice and Men Essay Example for Free

Analysis Of Crooks in Of Mice and Men Essay Answer: Crooks is so mean to Lennie because although he and Lennie are quite similar (they are both categorised as the ‘weak ones’) Lennie has the better life, simply because he is white. Lennie is allowed in the dorm room and allowed to play cards should he choose to (if he even knew how to) whereas Crooks cannot. Throughout the conversation, we see Crooks’ character come out of his shell, and be nice to people whom he normally wouldn’t conversate with except Slim and the boss. Obviously, because he’s black and because of segregation, he is mean to those who disregard him because of his colour, but maybe there is another reason he is mean to Lennie, such as he is jealous of his lifestyle or he wishes he were white. Also, he is pretty low on the societal totem pole and Lennie is an easy target for him. Crooks’ first reaction when Lennie visits him is that he wants to prove a point: if he as a black man can’t enter white men’s houses, then whites aren’t allowed in his room. He wants Lennie to know that he has to have some sorts of rights. But Lennie’s inviting smile and Crooks’ desire for company means that Lennie can enter, and thus starts the convo where we learn all about Crooks. Like Curley’s wife, Crooks is a powerless character, and it seems that he seeks vulnerable characters to make himself feel good – He starts â€Å"suggesting† that maybe George will never come back and only stops the cruel game when Lennie threatens him with physical violence. He shows us that his loneliness means he often has no-one to talk to and his character would like sympathy. He is also interested once Candy and Lennie start conversating and forgets all about his mean self. He has seen men of all sorts come on and off the ranch and no-one has actually fulfilled the American Dream which he is doubtful of because it seems this â€Å"Dream† does not apply to him due to the colour of his skin. This is why he scrutinizes others. Question 2) Are there any similarities between Lennie and Crooks? Answer: Lennie and Crooks are both marginalised from society – Lennie’s lack of mental abilities keep him isolated and Crooks’ skin colour keep him isolated. For this, they are classed as ‘the weak ones’. When Lennie comes by, Crooks is immediately unfriendly. â€Å"You go one get outta my room. I ain’t wanted in the bunk house; you ain’t wanted in my room. † However, both men long for company, and so begin talking. Their similarities wipe out any awkward silences and end their isolation. Crooks understands that Lennie has the better life and uses this against him to compare himself. â€Å"I tell ya, I tell ya a guy gets lonely an’ he gets sick. † Both men can be seen as lonely, not only are they marginalised, and even though Lennie has George, his mental challenges keep him alone because no-one can completely understand him which emphasises his differences and Crooks’ colour leaves him excluded from the dorms. Question 3) What does this conversation tell us about the relationship of Crooks with other men? Answer: Crooks’ relationships are built around the fact that he is a victim of racism and is outcasted from companionship. We know from the start that Crooks takes a liking to Skinner and the boss, and since we don’t get to know him until Chapter 4, this outlines his lack of status, credibility and power. We as readers are able to emphasise with Crooks because we are shown how black people were treated in the time of the Great Depression. We see how Crooks is able to open up to Lennie and he confesses all his feelings and thoughts because he sees him as a figure of trust as he is unable to remember what he is told. His relationship with Slim is tight because we admire Slim as a good, supporting member of society.

The International Air Transport Association Tourism Essay

The International Air Transport Association Tourism Essay Another article written by the International Air Transport Authority states that some airlines have started to see some stabilization in the business and the first class sectors of the airlines. These are the most profitable sectors for an airline.however it is pertinent to note here that not all airline have been as lucky and thus some airline are still facing a loss on these sectors as well. For the other airline which are seeing stabilization, these sectors are back up and running because of the fact that the economic crisis is now improving and slowly people are returning back to their normal lives and businesses have stabilized and thus they are back to doing business as they were before the crisis took place a few years ago in the world. World trade has thus become essential once again and the companies are now slowly allowing their employees to start spending extravagantly as well. Business class has not recovered fully either on the other hand. Passengers who used to fly these classes now resort to flying economy or taking budget airlines. This is due to the new reforms that some companies have come up with restricting the use of the high end seats by its employees in an effort to save up on the money. Economy class passengers who were the tourist class passengers have not fully come back to their original number however. As the majority of the revenue on a flight does come from the economy class, airlines are starting to feel the effects of decline of passengers now. When on certain routes the economy class used to go packed, it is now seeing empty seats as well and empty seats are causing the airlines problems and thus the management of the airlines are considering alternative strategies to deal with these seats. The strategies include offering special last minute deals on seats and thus earning something in comparison to having nothing when a seat goes empty on a flight. The article further goes on to state that as a result of all of the above, passengers numbers are now being stabilized at the expense of much lower yields for the airlines now as airlines are trying to boost up their cash flows now. Having the financial independence is necessary for airlines in order to remain afloat thus they need to take a profit that is lower than that they would normally be receiving just to remain afloat. Times are hard for the airlines but they realize that without this they will not be able to survive and thus will see their precious consumer base going to other airlines in the market.  [ii]   This article written by Jones (2012) states that at a time when the airline industry was booming, many airlines had made their future expansion and growth plans according to this. However after the global financial crisis, airlines had to cut back on their plans in order to remain afloat. Airlines used many techniques to cut back on these plans. Airlines which had ordered planes in advance to cope with the demand that had been increasing over the last few years had to cancel their orders and thus face losses with that as well. Airlines which had merged with other airlines in order to cope with the demand were not regretting this decision as it was becoming too expensive to cope with these expenses in the prevalent economic conditions. Airplanes were being sold off as well. An example can be that of Lufthansa which added 50% more capacity in 2007 in order to cope with the increasing demand but only added 2.3% capacity in 2012. This has shown that there is a downward trend in the increasing world market and that has actually crippled the airline industry. Airlines have also had to retire their older fleet of aircrafts as well in order to cut back on their losses. International routes have been hit the hardest as these were the routes which generated the most profitability for these airlines. The airlines have shrunk their size and laif off their employees as well in order to cope with the decreasing demand for these routes. Many routes have also been scrapped by these airlines as now some routes are not generating the profitability that once was generated and some are even running on loss. This has also resulted in airlines reducing frequency of their flights. This all has an impact on the airline profitability and thus they are now having lower profitability. Feeder airlines have also impacted the profitability of the larger airlines as they were the ones who used to transport people to the major airports from where larger airlines used to operate to the long haul destinations. These feeder airlines have reduced their frequency and some routes have also been closed down thus hampering the profitability of the larger airlines on the long haul routes. Given these changes their has been an immense price competition in the market as well which has resulted in airlines offering cheaper tickets in order to grab the maximum passenger load.  [iii]   Business and first class travel have been the airlines prize possession and they have counted on these seats for they are the ones that achieve maximum profitability for an airline. These seats used to be fully booked well in advance and were typically booked by business travellers. These seats are now going empty a lot of the time as there has been a decrease in the passenger revenues and thus these seats are the ones that once used to bring in a lot of profitability for the company but now are becoming a source of loss for airlines in the economic downturn. Business class and first class passengers are now shifting to cheaper alternatives, like flying in Economy class or shifting to other modes of transportation like the train and even not flying at times and resorting to modern technology like video conferencing in order to cut back costs which are associated with the premier class travel which is expensive. This has impacted the European market the most as the level of business confidence has gone down considerably and thus has proven to have very small increase chances in Europe. However, it is noted that the fluctuation is not consistent and can bounce back as well. However if it does not bounce back it can also spread to other markets as well and thus also hamper profitability. This article highlights the reasons for the decline in PIA air travel which is ultimately affecting the profitability of the airline. there are many reasons given for the decline and all of them are related to PIA in terms of the way the airline is being currently run and thus are not related to the workings of the airlines who are also being faced with this problem as well. One of the major issues faced by PIA is the devaluation of the rupee. PIA suffers high losses due to the exchange rate fluctuations. This devaluation of the rupee has thus led the airline to experience losses even in 2012. Many of the purchases are made in US Dollars are thus the rupee has depreciated and thus the airline is now suffering losses as steps were not taken in advance to solve this problem. The article goes on to say that the airline has also had to deal with the fuel price risk as well however In 2012 the price of the fuel has declined by 8%. The fluctuations in fuel prices has thus led to losses being incurred by PIA as they were not able to protect themselves against this fluctuation. Other airlines have protected themselves by adopting many techniques like purchasing fuel in advance at pre determined rates and thus avoiding the fluctuations that were happening in the international airline market and thus avoiding the problems which were being faced by airlines all over the world as well. Its own internal problems have also led to the profits being decreased as well. This is majorly due to the internal inefficiencies of the airline and the unstable operating performance of PIA well. However recently due to the change in the management the airline has been able to bounce back a bit and improve its European operations as well considerably but it will take more than that in order to improve the condition of the airline. policies also need to be formulated which will help the airline run properly and thus avoid losses. Experienced personnel need to be brought in to take care of this problem. PIA needs to have a long term strategy which it needs to follow in order to improve the profitability and the image of the airline. only by having a long term strategy will PIA be able to protect itself from the changing patterns in the market and thus avoid making losses in the long term as well. Thus it can be said that a long term strategy is something that is needed but is lacking currently in PIA.  [iv]   An article written by IATA(2012) states that the jet fuel prices have also been a reason for the high increase in airline tickets. This has led to the passengers sales declining. The jet fuel prices have risen at a time when there is an economic meltdown and thus passengers have already been forced to reduce their expenditures and this increase has further led them to not travel on airlines thus hampering their profitability. Airlines have not been able to hedge themselves against this fuel rise and that is why many airlines have had to suffer losses and also face decrease in passengers as well. Very few airlines were able to hedge against the rise in fuel prices which have saved them from facing such losses. Other airlines have continued to face losses with the increase in jet fuel prices. PIA has not been able to do so and thus they have lost out on passenger revenues on long haul flights. The management does not have a long term strategy to deal with the rise in fuel prices and thus hedge from it either in any possible way that will help it minimize the losses being faced by the airline. Airlines have also not had the breathing space to adapt to these changes as the changes in the price of jet fuel has increased steadily. Owing to this IATA has spotted a decrease in the industry profits and weak traffic volumes as well. The price of the jet fuel will also determine how the airlines operate in order to best address this situation they are facing. They may need to re think their routes and perhaps even cancel some routes as well. Restructuring will also take place.  [v]   An article written by Hafeez UdDin(2012) states that as PIA is an airline which does not have many international agreements with other airlines, that is why passengers choose not to fly PIA. in this day and age, airlines have contracts with many airlines in order to facilitate the passengers so they can connect on to their destinations with another airline if a particular airline does not fly to a particular destination. Code sharing has become essential now a days and thus is proving to be useful for many airlines in order to improve their profits as well as their image as it really helps facilitate the passengers travelling with one particular airline. However with PIA, they do not offer many options to passengers who need to connect at an airport to another airline. that is one of the core reasons why passengers then choose to fly airlines other than PIA and thus the demand for long haul flights with PIA decreases as well. In Pakistan, there has been a lack of tourism owing to the current conditions of the country. There has been terrorism, political instability, viral outbreaks and acts of violence as well which have caused the condition of Pakistan to deteriorate. This reason has also caused the aviation industry in Pakistan to suffer as well. People feel insecure about travelling to Pakistan that is why the Pakistani tourism industry has decreased considerably. Owing to this people are not willing to travel to Pakistan in order to sight see as much as they once used to at a point in time. Even Pakistani people who reside abroad are a bit reluctant to come to Pakistan and that is why the passenger sales on long haul flights has also decreased as well as the EXPATS were the ones who used to travel on PIA long haul flights the most as well. The reason listed above show why there has been a decline in the sales of PIA long haul routes. Being the national airline of a country that is plagued with these problems is one of the reasons why PIA has been losing out on sales. However, it is not the only reason.  [vi]   According to an article published by IATA (2012), Airlines around the world have devised a new strategy in order to cope with the changing trends in the international market. These airlines are now aware of the impact of the global crisis and are thus adopting new strategies in order to effectively target that segment who has been impacted by it. The effective implementation of this strategy has led them to regain their market share and thus avoid making losses which were going to be inevitable owing to the changing market trends. It is of most importance to note here that the consumers who travel on airlines will not be the ones to change. It is the airline which has to change their strategy in order to effectively cope with the consumers and their varying trends. Airlines have thus adopted new strategies to deal with this. Some new ways of doing it are by offering loyalty programs with added benefits. The other is by cutting on the expenses which an airline were incurring in order to satisfy their customers like providing a meal on board. Even though meals are still provided by the airlines on long haul flights, those meals are then prepared by contractors who charge the airline less for the food. This in turn helps reduce the cost of the ticket. Airlines have also resorted to using the low key airports to operate their flights which have less taxes etc. this means a lower cost ticket for the consumer. All of this eventually leads to lower priced tickets which is what in reality the consumer wants and thus t he airlines needto give them. However the airlines have also taken quite a large dip out of their profits in order to provide them with this. Airlines that are not using strategies like these mentioned above are the ones that are incurring losses on their flights. Passengers will continue to move to other airlines as they feel that those airlines are more suited to their needs and are thus a more viable option for them. Thus this will result in the airlines making more losses and losing out on the market share that is important to them.  [vii]   This articles states that people are very conscious of the things they use these days. People want value for their money and as the competition is immense these days the consumers are spoilt in terms of choice and thus they will very easily switch brands in order to gain something. This shows that there is very little brand loyalty left in consumers. This is also applicable to airlines as well. Airlines need to remain on top of the game in order to deal with the competition they are facing. Every particular aspect needs to be taken into consideration as it can be any factor that changes the mind of the consumer. Many airlines think that things like inflight entertainment are not important factors but the reality is that they are of importance especially on long haul flights. Passengers do give importance to them and thus the consumers believe that these are the aspects which are really important to them Failing to take these into account are the reasons why some airlines are now facing losses. These airlines are also facing consumer shifts to other airlines as well hence steps need to be taken to curb this. An article written by the centre of aviation(2012) states that the problems faced by the airlines are obvious but the successful implementation of a strategy are proving to be problematic. Many airlines face the issues of government intervention. This ultimately leads to a greater time for approving any changes that need to take place as many people/authorities need to approve of the changes before they can be implemented. By the time the strategy is actually implemented, it is too late as the airline is also facing losses owing to the loss in time that the airline faced while getting the approval for the changes that they wanted to the airline. Given the limited finances available to these airlines as well, growth may peak at one time but the financial recovery is slow. This ultimately leads to the unability to raise capital for the airlines. And given the global economy, banks are also reluctant to give out loans as well as they are uncertain of the future in this day and age which leads to financing problems for the airlines. With lack of financing available, airlines thus resort to leasing aircrafts instead of purchasing them. This in the long run is not profitable for the airline. The management of the airline also needs to take into account the micro issues that the airline is facing. Many a times the management aims at solving the macro issues which at the given time appear to be larger but the micro issues are also very important in the running of an airline. these are the issues which need to solved as well because a pile up of these issues will ultimately result in the airline suffering from losses if these issues are not addressed as well as the macro issues as well. Thus an environment needs to be set up where all the problems can be tackled.  [viii]   The article written by Houriani(2012) states that the airline industry is being faced by an excess capacity. This is basically derived from underutilized planes which ultimately lead to an increase in competition. Airlines are facing cut throat competition and because of this the airlines have had to deal with many problems. The operational costs of actually running an airline are increasing and as a result of this airlines are not making that much profits as they once used to. The airline is not passing on the excess costs on to the consumers in fear of losing out on the consumers. This also related with the inflation which is taking place leads the airlines in a very uncomfortable position. Airlines which are in trouble have had to take drastic steps in order to actually live through this. They have had to merge with other airlines and thus resort to compromising on many things. Another thing which the airlines have had to do is join strategic alliances. Joining these alliances have kept the airlines afloat in one way as it means that the consumer powers have gone down and thus the members of strategic alliances have more control thus allowing them to incur less losses as well in these troubling times. The case of operational costs further split into fixed costs and variable costs particularly on long haul flights also needs to be taken into consideration. The airlines are faced with intense inflation which is happening and thus owing to that the fixed costs are rising and the airlines are trying very hard to curb their variable costs so that their expenditures do not increase by that big of a margin. However the variable costs that the airline is now cutting down on are the costs which create a deep and meaningful relation with the customers. Examples of this can be the frequent flyer programs and the lounges that the airlines operate. However, these are the costs that the customers care about the most and thus that eventually leads to the customer base diminishing.  [ix]   An article written by Thompson (2009) states that long haul flights were once an airlines main source of income. Revenue earned from these were greater in comparison to the revenues earned by other flights operated by an airline which were termed as short haul flights. However in this day and age, passengers have been spoilt for choice. Many passengers prefer having layovers in other cities which lets them relax and thus does not prove to be tedious for them either. However, this has not been fared well with the airlines. This has ultimately resulted in lower profits for them. Airlines have taken this change in customer patterns to their advantage. Many airlines now allow their passengers to have a break in many cities before continuing on with their journeys. Many airlines also offer tourism services as well in many cities which ultimately allows the passenger to see the city they are stopping over in. this allows the passenger to book tourism services with the same airline and thus can be less stressful for the passenger and possibly also more cheaper as well for the passengers. This change of pattern has let the airlines branch out into many other services as well which ultimately allows them to have more than one source of income. This has led them to increase their income which is beneficial for the airline. They realized that the passenger patterns have changed and thus aligned themselves with those changing trends. Airlines which have adopted this technique are more profitable than those airlines who have not done so and thus still suffer from making low profits or even losses. Airlines which have not adapted themselves to the changes in the passenger patterns have ultimately lost out on profits and thus they are seeing that the travelling passenger loads have thus shifted to other airlines. This ultimately leads to passengers preferring one airline over the other and thus creating strong loyalties with the airline that best suits their needs. In the long run this is not good for an airline as it leads to the company losing out on its precious consumer base. It is important for an airline to change itself with the changing passenger trends as that is what it is about at the end of the day. Airlines can not stick to their own agenda and not worry about what the travelling passengers want because at the end of the day the passengers are the ones who bring income to the company so their likes and preferences also need to be taken into consideration.  [x]   An article written by Paylor (2005) states that airlines now a days are operating at a capacity that is larger than required. These airlines tend to have excess fleets, larger number of employees and overall are using resources that are not required. Owing to these excess utilization of resources, airlines are now being faced with the problem of incurring losses repeatedly. The losses can be cut down and hence the profitability of these airlines can be improved if various techniques are implemented to cut down on the expenses incurred by these airlines. Airlines feel that they need to have a larger fleet size in order to cater to the global market. Purchasing or even the leasing of aircrafts is expensive hence airlines incur losses. One way for airlines to reduce the losses is to cut down on the flights which they operate. As many of their flights are going with empty seats especially on long haul routes, airlines should thus resort to cancelling flights and filling the load of empty planes on other planes. This can only happen if airlines cancel their scheduled flights and then operate only on those flights which they have full capacity. This way they will be able to minimize the losses incurred and thus will have more profitability as well. The case of an airline is given where the airline should operate one larger aircraft instead of multiple smaller aircrafts and this will prove to be a more viable option for these airlines as they will be able to fill the larger aircraft with the same number of passengers as the smaller aircrafts. This will ultimately result in a lesser loss for the company as the airline will not have to incur the costs of fuel or employee salary on both aircrafts. Thus this is a useful technique. Hence airlines can benefit from employing a strategy which will help minimize the losses incurred by the airline so that the financial position of the airline can be improved. This strategy needs to be employed so that the airline can benefit from the advantages that are derived from it. the advantages of the strategy will help improve the workings of the business and thus allow them to regain some things like the improved profitability and the internal management workings of the company. This will ultimately help the airline in its operations amongst many other things.  [xi]   This article written by Chiu (2012) states that global inflation along with the global economic crisis is the root cause for the losses that the airlines are making especially on the long haul flights. The profitability of the airlines are under pressure and high oil prices are escalating the problems the airlines are currently being faced with in this economic crisis for the last couple of years. Even freight has been showing a low trend and at one time the demand for this way very high but over the last few years this has been been showing a fall as the international market has been slowing down as well. In this condition, many airlines have no choice but to downsize. The first half of this years results have proven to not be good and thus the airlines have had to resort to taking appropriate steps to ensure that losses will not be incurred like they were in the first half of the year. Given this not good scenario for airlines, the airlines are now cancelling orders for aircrafts that they have booked and thus losing lots of money on it as well. Moreover the airplane currently in operations in these airlines are being retired from use as well as the airline can not afford to use them anymore. Over all it can be seen that a long term strategy needs to be in place for the airlines to start maxing profits. Firing employees will not solve the problems because the problem is much more than that. Where as that may be a short term solution in order to increase the profits, in the long term this is not a valid solution as the same thing will occur again hence steps need to be taken to avoid that from happening. Thus these airlines need to come up with long term initiatives in order to solve this problem as this is not a small problem but will continue to increase if it is not properly handled to ensure it happens again.  [xii]   The article written by Upadhyay (2012) states that the future for the airline industry in the long term does seem to improve. By 2030 the airline industry should improve its operations and thus the global traffic for airlines will also double that what it is right now. This will help create jobs as well and this will also be beneficial for the economy as well. The global GDP is also expected to rise substantially too. Thus the aviation sector is perceived to be a very successful and integral one as well to the global growth as it will help the global industry in many ways. However currently the market conditions are not ideal for that to happen. Owing ot the tazes imposed by the EU in favour of a creating a cleaner carbon footprint. Other countries are suggesting imposing similar type of taxes on EU airlines. If this is continued it could lead to a global war which is not in favour of anyone. Thus steps need to be taken to take care of this problem as well. Now a days the industrys profitability is precariously balanced on the edge of a knife which shows the fragile state of the industry. It will not take much to push it over and thus steps need to be taken in order to ensure that it is not pushed over to the side which will lead to a loss. Thus steps need to be taken to ensure that there are proper legislations in place which are in favour of all the airlines and thus are not stopping the progress of any one particular airline.  [xiii]   Industry Overview Air travel remains a large and growing industry. It helps increase theinternational investment, world trade, economic growthand tourism and is therefore central to the globalization taking place in many other industries. Transportation sector is most important sector of any economy and aviation industry is major part of this sector.  [xiv]   In the past decade, air travel has grown by 7% per year. Travel for both business and leisure purposes grew strongly worldwide. Scheduled airlines carried 1.5 billion passengers last year.  [xv]   Worldwide, IATA, International Air Transport Association, forecasts air travel to grow by an average 6.6% a year to the end of the decade and over 5% a year from 2000 to 2010. These rates are similar to those of the past ten years. In Europe and North America, where the air travel market is already highly developed, slower growth of 4%-6% is expected. The most dynamic growth is centered on the Asia/Pacific region, where fast-growing trade and investment are coupled with rising domestic prosperity.  [xvi]   In Pakistan the transportation and communication sector holds more than 10% share in GDP (Gross Domestic Production). The aviation industry can affect the other sector of the economy, e.g. the International Trade, tourism and socio-economic condition of the country.   Historically Pakistan International Airline dominates the major portion of aviation industry. The state owned PIAC establish in 1955 to conduct the domestic as well international operations. It enjoys the monopoly until the deregulation of aviation industry.  Ã‚  [xvii]   Pakistan has a limited number of airlines operating in the country and an even more limited number of airlines that provide international destinations as well. PIA being the National Flag Carrier Is the largest airline in Pakistan and is thus offering the largest network in comparison to any other airline in Pakistan. In the international arena, PIA is being faced with intense competition as many International airlines, especially middle eastern airlines are operating in Pakistan on a regular basis and provide flights to destinations that PIA does not. With the advent of these airlines, PIA has faced stiff competition and has thus lost out on passenger revenues as it has done nothing to cater to those problems. If the financials for PIA are looked at, it can be seen that the revenue being generated by international flights is decreasing at an alarming rate over the last few years. This is despite the fact that PIA has introduced new aircrafts for routes such as London, Toronto, New Yo

Cell Morphology and Motility Essays -- Biology

Tumor cells try to spread throughout the body. In order to do so, these cells need Rho and ROCK or Rac to signal their movement. There are at least two types of morphology (shapes/forms) that need these signals for cell movement. One type is the elongated morphology, which needs to use Rac for signalling, and pericellular proteolysis (an enzyme) for movement. The other type is the rounded (amoeboid) morphology, which uses RhoA and ROCK signalling. Initially, tumor cells were known to take the elongated form. It is now known that the rounded shape also exists and possibly other morphologies as well. This research is focused on tumor cells that have rounded morphology, elongated morphology, and those that can utilize both forms. There has been research in attempts to inhibit, or block, these signals in order to stop tumor cells from spreading. However, this may cause a problem for other cells that may need to move to certain places of the body to function. Researchers have experimented with the use of inhibitors, such as Y27632, C3, and a combination of Y27632 and C3, on different types of tumor cells to see what percentage of cells still invaded to a certain distance. This information is compared to the percentage of untreated cells that invaded the same set distance. The effectiveness of these inhibitors are then related to the type of morphology (elongated or rounded or both) to see if certain types of inhibitors work better in a type of morphology. More research has been conducted to find the percentage of different tumor cells that have invaded three different depths. This is also used to analyze the effectiveness of the inhibitors on the varying types of morphologies. The basic procedure for this type of experiment is d... ...affected by these inhibitors known at this point? Is it possible that there are other morphology changes and signals involved in cell movement? The hopes for developments in the fight against cancer are high, especially in the hearts of innumerable patients, families, and friends. Each small step in the right direction is a step toward a cure, and it's progress such as these discoveries that will someday help save and improve the lives of countless individuals. We would like to thank the people who sit behind a microscope ten hours a day. They are committed to watching blobs move around on a plate in the hope that these blobs can shed light on the diseases that hurt, cripple and kill our fellow human beings. The future is brighter because of the problems being tackled, and the prospects of tomorrow give reason for the contributions and investments of today. Cell Morphology and Motility Essays -- Biology Tumor cells try to spread throughout the body. In order to do so, these cells need Rho and ROCK or Rac to signal their movement. There are at least two types of morphology (shapes/forms) that need these signals for cell movement. One type is the elongated morphology, which needs to use Rac for signalling, and pericellular proteolysis (an enzyme) for movement. The other type is the rounded (amoeboid) morphology, which uses RhoA and ROCK signalling. Initially, tumor cells were known to take the elongated form. It is now known that the rounded shape also exists and possibly other morphologies as well. This research is focused on tumor cells that have rounded morphology, elongated morphology, and those that can utilize both forms. There has been research in attempts to inhibit, or block, these signals in order to stop tumor cells from spreading. However, this may cause a problem for other cells that may need to move to certain places of the body to function. Researchers have experimented with the use of inhibitors, such as Y27632, C3, and a combination of Y27632 and C3, on different types of tumor cells to see what percentage of cells still invaded to a certain distance. This information is compared to the percentage of untreated cells that invaded the same set distance. The effectiveness of these inhibitors are then related to the type of morphology (elongated or rounded or both) to see if certain types of inhibitors work better in a type of morphology. More research has been conducted to find the percentage of different tumor cells that have invaded three different depths. This is also used to analyze the effectiveness of the inhibitors on the varying types of morphologies. The basic procedure for this type of experiment is d... ...affected by these inhibitors known at this point? Is it possible that there are other morphology changes and signals involved in cell movement? The hopes for developments in the fight against cancer are high, especially in the hearts of innumerable patients, families, and friends. Each small step in the right direction is a step toward a cure, and it's progress such as these discoveries that will someday help save and improve the lives of countless individuals. We would like to thank the people who sit behind a microscope ten hours a day. They are committed to watching blobs move around on a plate in the hope that these blobs can shed light on the diseases that hurt, cripple and kill our fellow human beings. The future is brighter because of the problems being tackled, and the prospects of tomorrow give reason for the contributions and investments of today.

The Field of Medicine Essay -- Medical Care, Treatment

Introduction One among the fields that have profited from the rapid technological progress in the previous centuries is the field of medicine. Conditions and Diseases that scientists had trouble in understanding and curing are now cured successfully and with virtual ease. More people as well as the incurably-ill now survive longer than before. Development in the global population has been distinguished in the 20th century. The old and young population has increased pressure on medical care resources internationally with the intention that no nation is currently capable to compete with the demand for medical -care and its supply. Scientists hence are under growing pressure to extend fresh technologies to raise consumers prompt access to medical -care A most noteworthy and ground-breaking progress in the field of medicine has been development of point-of-care testing. Consistent with (15) POCT is described as patient samples examination at or close to the patient carrying the supposition that test outcomes will be obtainable instantaneously or within an extremely short timeframe thereby helping caregivers in the instantaneous diagnosis and medical intervention(26) .Point-of-care testing is performed away from the traditional central laboratory setting , and has created easier self-management as individuals can examine themselves and react to the outcomes as counseled by their doctors. POC testing machinery is vital to the accomplishment of life-saving and disaster management undertakings as assessments can be conducted in intensive care units or in an ambulance where judgments are time-susceptible. Reliability of POCT and central lab testing As mentioned, POCT is regularly executed outsi... ...surement faults. Laboratory personnel have more information and skills to distinguish and deal with these forms of circumstances. In other terms, it is vital to obtain the balance accurately and capitalize on the benefits exciting technologies obtainable while ascertaining the results quality of the patient safety is not put in jeopardy. This is realized by encompassing a POCT maintained Service united through a Trust POCT Policy and multi-disciplinary POCT committee. The POCT maintain Service offered by Laboratory Medicine comprises of structured training series, procedure for inspecting and filing the proper performance of the mechanism, regular ability testing methods for employees to display their unrelenting skills obtained during training; quality assessment to recognize possible problems with recommendation and troubleshooting if a few are established.